[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.juvit.sk\/klasicke-lego-buduje-rast-pre-danskych-vyrobcov-hraciek-na-zmensujucom-sa-trhu\/#Article","mainEntityOfPage":"https:\/\/www.juvit.sk\/klasicke-lego-buduje-rast-pre-danskych-vyrobcov-hraciek-na-zmensujucom-sa-trhu\/","headline":"Klasick\u00e9 Lego buduje rast pre d\u00e1nskych v\u00fdrobcov hra\u010diek na zmen\u0161uj\u00facom sa trhu","name":"Klasick\u00e9 Lego buduje rast pre d\u00e1nskych v\u00fdrobcov hra\u010diek na zmen\u0161uj\u00facom sa trhu","description":"Modelov\u00e9 po\u017eiarne stanice a\u00a0dom\u010deky na odpadky pomohli spolo\u010dnosti Lego vzdorova\u0165 zmen\u0161uj\u00facemu sa trhu s\u00a0hra\u010dkami zv\u00fd\u0161en\u00edm predaja v\u00a0minulom roku, ke\u010f v\u00fdrobca plastov\u00fdch teh\u00e1l prekonal s\u00faperov najnov\u0161\u00edmi verziami svojich klasick\u00fdch s\u00faprav, ako aj nov\u00e9 obchody a\u00a0vylep\u0161en\u00fa webov\u00fa str\u00e1nku. Po desiatich rokoch dvojcifern\u00e9ho rastu obratu, ktor\u00fd sa v\u00a0roku 2017 zastavil, sa rodinn\u00e9 lego sa vr\u00e1til do formy, odkedy...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.juvit.sk\/klasicke-lego-buduje-rast-pre-danskych-vyrobcov-hraciek-na-zmensujucom-sa-trhu\/\" class=\"more-link\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\"> &ldquo;Klasick\u00e9 Lego buduje rast pre d\u00e1nskych v\u00fdrobcov hra\u010diek na zmen\u0161uj\u00facom sa trhu&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-03-21","dateModified":"2020-03-21","author":{"@type":"Person","@id":"https:\/\/www.juvit.sk\/author\/#Person","name":"","url":"https:\/\/www.juvit.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"juvit.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.juvit.sk\/wp-content\/uploads\/img_a311051_w16553_t1585202022.jpg","url":"https:\/\/www.juvit.sk\/wp-content\/uploads\/img_a311051_w16553_t1585202022.jpg","height":0,"width":0},"url":"https:\/\/www.juvit.sk\/klasicke-lego-buduje-rast-pre-danskych-vyrobcov-hraciek-na-zmensujucom-sa-trhu\/","about":["Produkty"],"wordCount":360,"articleBody":"Modelov\u00e9 po\u017eiarne stanice a\u00a0dom\u010deky na odpadky pomohli spolo\u010dnosti Lego vzdorova\u0165 zmen\u0161uj\u00facemu sa trhu s\u00a0hra\u010dkami zv\u00fd\u0161en\u00edm predaja v\u00a0minulom roku, ke\u010f v\u00fdrobca plastov\u00fdch teh\u00e1l prekonal s\u00faperov najnov\u0161\u00edmi verziami svojich klasick\u00fdch s\u00faprav, ako aj nov\u00e9 obchody a\u00a0vylep\u0161en\u00fa webov\u00fa str\u00e1nku.Po desiatich rokoch dvojcifern\u00e9ho rastu obratu, ktor\u00fd sa v\u00a0roku 2017 zastavil, sa rodinn\u00e9 lego sa vr\u00e1til do formy, odkedy v\u00a0ten rok prevzal vedenie gener\u00e1lny riadite\u013e Niels Christiansen.Organiz\u00e1cia, ktor\u00e1 bojuje o\u00a0podiel na trhu v\u00a0svetovom hra\u010dk\u00e1rskom priemysle s\u00a0v\u00fdrobcami Barbie Mattel a\u00a0Hasbro ozn\u00e1mila, \u017ee tr\u017eby vzr\u00e1stli v\u00a0minulom roku o\u00a06 percent na 38,5 miliardy d\u00e1nskych kor\u00fan, z\u00a03 percent rastu v\u00a0roku 2018.\u201eBol to siln\u00fd rok, ke\u010f sme prekonali hra\u010dk\u00e1rsky priemysel,\u201c uviedol Christiansen vo vyhl\u00e1sen\u00ed.Vo febru\u00e1ri Mattel vyk\u00e1zal rovnomern\u00fd ro\u010dn\u00fd \u010dist\u00fd predaj, zatia\u013e \u010do organiz\u00e1cia Hasbro, firma My Little Pony, zaznamenala n\u00e1rast \u010dist\u00fdch v\u00fdnosov o\u00a03%.Lego odhaduje, \u017ee glob\u00e1lny trh s\u00a0hra\u010dkami sa minul\u00fd rok zn\u00ed\u017eil o\u00a03%. Zv\u00fd\u0161il v\u0161ak predaj na v\u0161etk\u00fdch svojich hlavn\u00fdch trhoch vr\u00e1tane \u201esiln\u00e9ho\u201c dvojcifern\u00e9ho rastu v\u00a0\u010c\u00edne.Firma, ktor\u00e1 m\u00e1 na svete 570 obchodov, minul\u00fd rok viac ako zdvojn\u00e1sobila svoj po\u010det obchodov v\u00a0\u010cN na 140. Zd\u00e1 sa, \u017ee tento rok tento po\u010det st\u00fapol na 220.Christiansen povedal, \u017ee v\u00a0roku 2020 sa bude op\u00e4\u0165 usilova\u0165 o\u00a0jednocifern\u00fd rast v\u00fdnosov, aby umo\u017enil \u010fal\u0161ie invest\u00edcie do IT, nov\u00fdch obchodov a\u00a0v\u00fdrobn\u00fdch inov\u00e1ci\u00ed.\u010cist\u00fd zisk v\u00a0roku 2019 vzr\u00e1stol len o\u00a02,8% na 8,3 mili\u00e1rd kor\u00fan, \u010diasto\u010dne v\u00a0d\u00f4sledku vy\u0161\u0161\u00edch n\u00e1kladov, ktor\u00e9 sa zv\u00fd\u0161il o\u00a08,2%.Napriek siln\u00e9mu predaju z\u00a0popul\u00e1rnych licencovan\u00fdch produktov Lego, ako s\u00fa \u201eHarry Potter\u201c a\u00a0Marvel \u201eAvengers\u201c, najpred\u00e1vanej\u0161ie produkty boli z\u00a0radov ako Lego City, Lego Classic a\u00a0Lego Technic u\u017e desa\u0165ro\u010dia.\u201eSamozrejme, s\u00fa to star\u0161ie t\u00e9my, ale ako viete, ka\u017ed\u00fd rok vymie\u0148ame 60% na\u0161ich v\u00fdrobkov,\u201c uviedol Christiansen.                                                                                                                                                                                                                                                                                                                                                                                                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